James Smith — Commercial Manager
Helping our growers grow
Produce has always featured in James's working life, with 16 years 'in spuds' for sister company Fenmarc Produce. Since joining Puffin Produce in December 2012, James has been responsible for managing our Welsh grower base. Ensuring the right varieties & volumes are planted & grown to fit Puffins requirements & sales forecast. James has also implemented a potato variety trialling programme for bestseller status & designed & implemented grower contracts ensuring a seamless transition between old & new season crops.
“I love a great deal where everyone benefits,” says James. “I look forward to every day at Puffin; it’s friendly with a real injection of can-do attitude. I see lots of opportunities to progress & expand my repertoire spending more time in field with my grower base.”